FASHION DIGITAL MARKETING - Creative Ideas to Market Your Fashion Brand

In a congested online market related to fashion, it can really be difficult to differentiate your particular brand from the rest of the market. We have discovered one of the finest ways to sell your clothing on the internet. Among the ways, digital marketing is the best.

Not only does digital marketing related to the fashion market improve your brand’s sales and overall presence, but it also increases awareness of your brand and is comfortably trackable.

This tractability enables you to get quick feedback and tells you if a brand campaign is really working or not. There are definitely long-lasting impacts and we have found pieces of evidence of that.

When done perfectly, digital fashion marketing brings your particular product in front of the eyes of your targeted audience so they can easily come across your brand, buy your products, and finally transform into your products’ brand ambassador.

We have worked alongside the help of various brands and industries and we literally have seen the immense influence which digital marketing sales can have. When we start a partnership with any website of e-commerce, we connect each activity to sales and leads. 

We optimize the current efforts of a brand online to ensure they are obtaining the most out of their dollar for marketing.

So, let’s get into it. Here are some valuable marketing examples related to digital marketing plus some ideas which will aid you to market your particular fashion brand:

Retarget your visitors with the Facebook ad to enhance conversion rates:

Many people are unready to purchase quickly upon watching an ad or befalling on your website. With retargeting strategy you enable yourself to reach similar people which were pondering about purchasing your particular product with remainder advertisements.

You also can retarget your visitors to the website by the creation of Custom Audiences, through Facebook (with a help of snippet-like code) and target some lookalike audiences too to enlarge your reach.

If they, supposedly, do not buy, for example after one week, you can provide them a small discount in your ad to provoke them to react. Retargeting those people who have left their cart of shopping too is a great way to ignite sales that otherwise could be lost.

Recently we took over the brand’s ad management on Facebook, and on average, they have collected a 398 percent ROI (Return on Investment) with some campaigns related to Facebook retargeting which went up to a whopping 660 percent!

So this strategy is something worthwhile and a must-go idea to workaround.

Promotion running during the holidays to shoot up sales and grab attention when purchasers have more awareness:

Depending upon the particular time of the year, you could throw various incentives towards purchasers' private label manufacturers' clothing.

For example on Christmas Eve, have some sequence of emails, reach out to the subscribers of your email along with a strategy of digital marketing which focuses mostly on compounding discounts. 

For instance, you can think to promote 10 days of providing and offering some discounts every day on some different products. On day one, you offer a shoe discount, on day two offer dresses discounts private label clothing manufacturers, etc. Provide your subscribers some reason to allocate their discounts on emails with friends and probably on social media.

Before Easter, you kind of promote the Easter Hug Hunt posted on your website. Put there an Easter egg that looks fancy enough along with a discount code (posted on pastel dresses) or tops that might look appropriate for this particular occasion for the purpose of encouraging the purchase.

On the occasion of New Year, you could ponder over champagne tastes, or on the taste of beer budget just by featuring fancy dresses for party purposes under 50 USD. While if you are a dealer of a luxury brand, allocate or share how the New Year can be rung along with the style of high style.

Give promotions on Summer Lovin’ with some discounts on the pairings, bathing suits, sandals or cover-ups, and shorts. Or think to offer some bonus gift along with sales just over a particular amount. 

Flip-flops, Sunglasses, sunscreen, or hats (along with your logo and brand on it) are potential giveaways or gifts with a buying volume of 100 USD. The customer will feel happy just because they collect something for nothing or for free. While every time they utilize the item they get your brand reminded.

NOTE: Every incentive on seasonal activities must be shared across your social media platforms, including Instagram, Facebook, and Twitter plus on your website’s blog too.

Design style guides to depict visitors on how to put on or incorporate items in everyday life:

If you are an owner of a brand-related fashion apparels manufacturers that sells various clothing articles, put together your style guide for the website. It is just to facilitate visitors while your subscribers can obtain ideas about how to put on the clothing and incorporate pieces to their wardrobe which is already in existence.

Do not restrict yourself to only a singular guide. Style guides can seasonally (spring, fall, winters, and summers) be done, for special events (party, wedding, picnic), holidays (Christmas, July 4th, New Year) and for other topical themes: work, weekend, travel, and beach.

A special section can be done for guides onto your website and place into the blog apparel manufacturer section. This is where in-depth information can be provided by you on every single item in your collection. Try to tell a story with a style to guide them to develop an interest in your customers.

Run a giveaway campaign on Instagram to enlarge both brand awareness and plus community size:

If you get a very popular article in your collection or store, run the giveaway only on Instagram. For the giveaway, ask them via comment as to why they wish to win that particular popular item in the pic. Further, ask to tag two of their family members or friends that are also in search of an opportunity to win the gift too.

Running the Instagram campaign surely will enhance your brand awareness and followers among the users of Instagram.